Turn 30-Second Visits Into 15-Minute Trip Planning
Dock transforms your site visitors into travelers to your destination with trip planning grounded in your official content, places, and local context.
Keep high-intent travelers planning with you.
30 seconds → 15 minutes
Average visitor engagement with Dock
Travel apps achieve 15-17 minute sessions
One Widget, Any Website
Works with Simpleview, WordPress, or any CMS
No platform migration. Ever.
Track Partner Referrals
See which hotels and attractions get clicks
Finally prove your value to stakeholders
Based on industry research: Destination Analysts, Phocuswright Travel Study, and proven engagement metrics from leading travel applications.
Experience Drifter AI in Action
See how Drifter AI transforms the La Jolla visitor experience with personalized trip planning
Smart Discovery
Search and recommendations grounded in official content
Intelligent Itinerary Building
Automatically creates optimized daily schedules
Personalized Experience
Asks 3 quick questions to understand visitor preferences and tailors recommendations
Your Local Content
Features your destination's unique spots, events, and hidden gems
Smart Itineraries
Automatically optimizes routes and timing based on real-world constraints
Planning grounded in your official destination.
Dock turns your official places, partner listings, events, and local context into a planning experience travelers can actually use.
Intelligent Discovery Engine
- AI-curated categories that adapt to visitor preferences
- Time-of-day aware recommendations
- Dynamic discovery based on context
Natural Language Search
- Understands queries like "romantic sunset dinner"
- Vibe-aware AI that truly comprehends intent
- Finds perfect matches for natural language requests
Smart Trip Planning
- Multi-day itineraries respecting real-world constraints
- Intelligent daily flows considering travel times
- Drag-and-drop refinement of AI suggestions
Example Search Queries That Actually Work
"Family-friendly outdoor activities"
"Romantic dinner with ocean view"
"Understated museums without crowds"
"Best coffee shops to work"
Dock understands context, travel style, and visitor intent, then routes planners back into your official content.
Your Current Reality vs. What's Possible
Industry data reveals the challenges every destination marketer faces—and the proven value of solving them
Leave in <30 seconds
Current reality
Can't prove ROI
Industry-wide challenge
Website visitor to traveler
Industry benchmark
Economic impact
Each converted visitor
What Changes With Dock
Current Reality
With Dock
Sources: Destination Analysts 2017 DMO Study, Destinations International Member Research, Phocuswright Travel Study 2024
Finally Know What Works
Report to stakeholders with confidence. Every metric that matters, tracked automatically.
Your Dashboard Shows:
Trip creation & itinerary data
Track every trip planned and spots selected
Visitor flow patterns
See how travelers move through your destination
Search queries & interests
Understand what visitors really want
Engagement metrics that matter
From 30 seconds to 15+ minute sessions
Trip popularity & sharing
Which itineraries get saved and shared most
Partner referral tracking
Quantify value delivered to businesses
Prove Your Impact
Show stakeholders exactly how your website drives tourism
Support Partners
Demonstrate referral value to hotels and attractions
Make Data-Driven Decisions
Optimize your content based on visitor behavior
Understand How Visitors Actually Plan Trips
Day-by-Day
See which spots visitors combine and in what order
Multi-Day
Track average trip length and overnight patterns
Real Intent
Know which visitors are actually planning to visit
Built for destination teams that need proof.
Dock gives destination teams a planning experience they can own, measure, and explain to partners.
Prove Your Worth
Track engagement and partner referrals to show stakeholders exactly how your website drives tourism
Support Partners
Monitor clicks to hotels, restaurants, and attractions—prove your value to local businesses
Control Everything
You curate which spots to showcase, how they're described, and what experiences to highlight
Annual Budgets Welcome
Pricing structured to fit your fiscal year—no multi-year contracts required
No IT Needed
We handle all the technical complexity—you focus on promoting your destination
Keep Your CMS
One line of code works with Simpleview, WordPress, or any website platform
Plus Everything You Need to Succeed
Visitor behavior insights
Geographic boundaries
Real-time updates
Mobile-optimized
24/7 availability
Dedicated support
Intelligence that compounds over time
Drifter sees both where AI directs travelers and how visitors plan on your site. Over time, that creates a clearer view of travel intent and a stronger planning experience.
How often AI recommends you across traveler questions
Which experiences visitors choose in real itineraries
We Make It Simple
Our team handles everything. You don't need developers, IT support, or technical knowledge. Just a vision for your destination's success.
Discovery & Setup
We learn your destination
- Understand your unique attractions
- Import your spots and venues
- Configure AI recommendations
Optimization
Perfect the experience
- Test on your actual website
- Fine-tune recommendations
- Gather initial feedback
Launch & Measure
Go live and track results
- Launch to all visitors
- Monitor analytics together
- Optimize based on data
Your Partner in Digital Transformation
We're not just a software provider. We're your partner in creating exceptional visitor experiences that drive real results for your destination.
Annual contracts aligned with your budget cycle
Structured to fit destination marketing fiscal years—no monthly billing complications or unexpected renewals
Proven ROI from day one
Track engagement, partner referrals, and trip creation so you can prove value to stakeholders immediately
White-glove implementation
We handle all technical setup and customization—your team focuses on the content
Powered by advanced language models
State-of-the-art AI technology ensures natural, helpful conversations with your visitors
"We believe every destination has stories worth sharing. Our job is to give you the right tools to tell them—and turn visitors into insiders."
— The Drifter AI Team
Questions & Answers
Everything you need to know about Dock and on-site trip planning
30-minute walkthrough — see Dock on your website
Keep travelers planning on your site.
See how Dock works with your official content, partner listings, and visitor questions.
See Dock on your website
Projected ROI for your visitor volume
Pricing tailored to your destination
30-minute walkthrough — no commitment required
2-4
Weeks to launch
30
Minute demo
1
Line of code
1:1
Support included