Question 1

How does the monitoring work?

Accepted Answer

Currents starts with a stable weekly read of the discovery questions that matter to your place. For each question, we check what ChatGPT, Claude, Gemini, and Perplexity answer, compare those answers to your official content, and show which sources are shaping the response.

Question 2

What is the Core Benchmark?

Accepted Answer

The Core Benchmark is your stable weekly read. Drifter generates and maintains it from your destination or property, your official content, and our evaluation framework so your team can measure movement over time instead of chasing a changing keyword list.

Question 3

What is a Spotlight?

Accepted Answer

A Spotlight is a focused read for a campaign, season, audience, event, or topic your team already cares about. Your Core Benchmark keeps the long-running measurement steady; Spotlights let you zoom in when a specific moment needs attention.

Question 4

How do we improve what AI says about us?

Accepted Answer

You improve by strengthening the official pages AI should be able to read, trust, and cite. Currents turns the highest-impact gaps into a drafted content brief or technical handoff so Marketing and IT know what to do next.

Question 5

What does my team receive each week?

Accepted Answer

A short action plan tied to the evidence behind it: which answers changed, where official support is missing or weak, and which content or technical fix deserves attention first. The point is not another report to read. It is the next useful action.

Question 6

When will I see a change in how AI talks about us?

Accepted Answer

Your team can usually start on the first action in the first weekly cycle. Changes in AI answers depend on the engines, their refresh cycles, and how much of the gap the fix closes. Currents keeps watching so you can see whether the answer moves after your work goes live.

Question 7

What AI engines does Currents monitor?

Accepted Answer

Currents samples the engines travelers use for planning: ChatGPT, Claude, Gemini, and Perplexity. You see representative traveler-facing answers for the Core Benchmark questions Drifter monitors for your place.

Question 8

Can we change which questions are tracked?

Accepted Answer

The Core Benchmark is not a pick-your-own-keywords list. Drifter generates and maintains it from your destination, official content, and our evaluation framework so the benchmark stays consistent enough to measure. When you want to focus on a season, campaign, audience, or topic, you use a Spotlight to monitor that specific intent without distorting the core read.

Question 9

Do we need technical skills or CMS access?

Accepted Answer

No. Currents translates the findings into plain work for the right owner. Content goes to your writers as a drafted brief. Technical goes to IT or your webmaster as a handoff. We do not need CMS access to monitor the answers.

Question 10

Where does AI get its information about us?

Accepted Answer

A mix of training data and live web sources. The pages AI trusts most shape what it tells travelers. Currents shows whether your official site is carrying the answer or whether other sources are filling in for you.

Find the gaps in AI answers.
Know what to fix first.

Every week, Currents checks the answers and drafts the next fix.

Read your official story

One read shows what AI says, what supports it, and what to fix.

Not another report. A prioritized fix list.

Publish the quiet coastal weekend guide AI can cite.

Give lajolla.travel stronger source signals.

Create the family tide-pool and wildlife brief.

Watch the moments your team already plans around.

Spotlight a moment.

An event you're promoting

A peak travel window

A segment you want to win

A theme worth owning

Questions, answered.

Fix the answer before the visit. Keep the plan on your site.

Currents

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Run your first AI Snapshot.

Find the gaps in AI answers.Know what to fix first.