Travelers ask AI first. Make sure it answers with you.

Every self-serve plan starts with a free AI Snapshot. See where you stand first, then pick the plan that fits.

Self-serve plans

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01

Growth

Know exactly where you stand.

$249/month
Start with a free Snapshot
  • Weekly AI visibility report for one location
  • 50+ traveler questions tested across ChatGPT, Claude, Gemini, and Perplexity

    AI breaks one traveler question into many smaller searches. We test the questions travelers actually ask, without naming you, so you see the answers travelers are getting.

  • Google AI Overview monitoring: the AI answer at the top of Google

    Google increasingly answers discovery searches with an AI Overview above the links. Drifter tracks when an overview appears for your questions, whether it names you, and which sources it cites, in its own report lane.

  • What AI says when travelers ask about you by name

    Sentiment checks track how AI describes you: the tone, the highlights, and the details it gets wrong.

  • Authority Share: every cited source and page behind the score

    See which sources shape AI answers, which official pages earn citations, and how that evidence differs by AI assistant.

  • Your top 5 action items every week

    The five moves that matter most, ranked: where AI should recommend you and does not yet, and what to do about it.

  • A content brief for each action, with a ready-to-paste AI prompt

    Every action ships with what to write, plus a prompt you can paste into ChatGPT to draft it.

  • 12 months of trends
02Recommended

Pro

Turn every gap into action.

$799/month
Start with a free Snapshot
  • Everything in Growth
  • Every action item we find, prioritized weekly

    Growth shows your top 5. Pro shows the complete backlog, ranked, with technical fixes packaged as ready-to-send emails for your webmaster. Your team always knows what to do next.

  • A content brief for every action item, each with a ready-to-paste AI prompt
  • Spotlights: point the agents at any event, season, or audience you choose

    You pick the moment that matters, a festival, a peak season, a traveler segment. We build the monitoring around it and deliver actions to improve it.

  • Our deepest website audit, refreshed weekly

    We read your site the way AI does: crawl access for AI bots, the pages that matter, and exactly what to fix.

  • A small portfolio of locations, one queue to act from

    Each location gets its own report and action plan in one workspace.

  • Unlimited history and priority support

Common questions

Do travelers actually plan trips with AI?

56% of U.S. travelers used AI for a trip in the past year (Phocuswright, March 2026), and AI-driven visits to U.S. travel sites grew 233% year over year in Q1 2026 (Adobe). Travel discovery is moving from pages of links to direct answers, and places that are not in the answer lose the traveler before any click happens.

Is this just another dashboard?

No. Drifter gives your team a prioritized action plan every week. The dashboard is there for evidence and context, but the useful output is the content brief or technical handoff your team can act on next.

What is the difference between Growth and Pro?

Growth gives one location a weekly report, the complete Authority Share evidence, and the top 5 action items with a content brief for each. Pro keeps that evidence and adds every action item we find, a brief for each, Spotlights for events and seasons, our deepest weekly website audit, room for a small portfolio of locations, and unlimited history.

How is this different from our SEO tool?

SEO tools track Google rankings. We track what ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews tell travelers. Different channel, different signals, different actions.

How do you measure AI visibility?

We track two numbers across the questions travelers ask: Answer Share, how often you appear in AI answers, and Authority Share, which sources shape those answers. Authority Share includes every cited source and page behind the score, plus separate views by AI assistant when citation evidence is available. We also run sentiment checks by name and show which places appear alongside you, so the numbers keep their context.

Can you guarantee AI will recommend us?

No one can, and you should be wary of anyone who promises placement. OpenAI states there is no way to guarantee top placement in ChatGPT search. What works is documented and practical: measure where you stand, make your pages readable to AI systems, cover the questions travelers ask, and track whether the answers move. That is the work Drifter does every week.

Do we need llms.txt or special AI markup?

No. Google states that no AI text files or special schema are needed to appear in its AI features; pages need to be indexed, eligible for snippets, and crawlable. Our website audit checks exactly that bar, plus whether your pages answer traveler questions in plain language.

What do the content briefs include?

Each brief covers a real gap we found: what travelers are asking, what to publish, and a ready-to-paste AI prompt your team can use to draft the page. Technical fixes arrive as a ready-to-send email for your webmaster.

Why is DMO pricing different?

DMOs usually need a managed benchmark, stakeholder context, and help turning the read into content and technical priorities. Hotels and smaller place teams can often start with a lighter subscription.

What happens after the free snapshot?

Hotels, attractions, venues, restaurants, and other place teams can use the first read to choose Growth or Pro. DMOs follow a different path: book a demo, then decide whether an annual Destination or Enterprise plan fits.

What is Enterprise?

Enterprise is a tailored annual program for larger tourism organizations that need more rigorous multi-market measurement or a governed view across the local DMOs they support. Book a demo so we can define the decision and scope together.

Can I manage more than one location?

Pro is built for a small portfolio of locations. If you need more, the plan grows with you. Reach out from your dashboard and we will shape it together. Destination plans grow to additional regions and partners the same way.

Can I switch plans later?

Yes. Upgrade anytime from your dashboard and pay the prorated difference. Downgrade at the end of your billing cycle.

What payment methods do you accept?

Credit cards and ACH through Stripe. For DMO annual contracts, we also offer invoicing with net-30 terms.

What do I get with the free snapshot?

A complete point-in-time read of how AI answers discovery questions about your place. You see where you appear, every cited source and page behind the Authority Share score, separate AI-assistant views when the evidence supports them, and the fixes that matter first. Paid plans add recurring monitoring, history, Google AI Overviews and a longer action list.

How long does it take to see results?

Your team can usually start on the first action right away. Changes in AI answers depend on the engines, their refresh cycles, and how much of the gap the fix closes. Drifter keeps the benchmark running so you can see whether the answer moves after your work goes live.

Do you work with agencies?

If you run an agency with multiple destination or hotel clients, talk to us about the account structure and workflow your team needs.

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